The surprisingly counterintuitive problems of choosing metrics (and how it relates to cobras)
Rigorous statistics are often at odds with the needs of modern, product-driven companies to move fast and ship fast.
What is multi-arm bandit testing, how does it compare to regular A/B testing, and what are some of the reasons you should or should not use it?
Discussing the pros and cons of building vs buying an A/B testing platform.
Often companies run A/B tests which show positive results, and yet when overall metrics are examined, the impact of these tests is…
Adapting a robust A/B testing program not only drove growth, it also improved our company culture
In under two minutes, GrowthBook can be set up and ready for feature flagging and A/B testing, whether you use our cloud or self-host.
